I am pleased to announce that Bonnie Ulman, co-author of Trillion Dollar Moms will be speaking during our 10 minute vignette on the EGG call on Friday, September 26th.We look forward to hearing her insights on this powerful market and to discuss how the travel industry might want to look differently at moms.
A hybrid communications practitioner, Bonnie blends the disciplines of account planning and traditional public relations with influencer communications and new age grassroots programs.
Considered a pioneer in the dynamic marketing-to-moms category, Bonnie is a frequent speaker and media commentator on the subjects of marketing to women and mothers. She was one of the top-ranked presenters at the prestigious Marketing2Moms conference in 2005 and 2006. She is co-author of “Trillion-Dollar Moms: Marketing to a New Generation of Mothers” and has been toiling away on a new book about female-friendly customer service. Her reputation in the area of mothering issues made her a natural choice as a 2007 and 2008 spokesperson for Kellogg’s Rice Krispies “Childhood is Calling” program.
In 2006, Bonnie and the Haystack team concepted and launched www.momseasychair.com, a unique online magazine and virtual gathering place for women with children who are eager to learn and connect about non-Mommy topics and trends outside of their own homes and communities. Access to thousands of mothers with informed opinions and disposable dollars has proven to be an asset that Haystack Group clients covet.
She understands how to market to the family dynamic, a key need for brands that need to appeal to children and parents. Bonnie helped prescribe communications strategies for Leapfrog, Mattel, Philips Consumer Electronics, Dimetapp and BestBuy.
Bonnie lives on a small farm outside Atlanta with her husband and two children, spending her “spare” time as a competitive equestrian.
Don't miss this one!
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